Email marketing has held in high regards in marketing landscape since its inception, and its popularity never declined even when newer marketing formats became popular among digital marketers. However, if you’ve been doing email marketing for a while, you might have noticed, over time, it gets harder and harder to keep your engagement rates […]
As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in this volatile climate. But what is Agile marketing? […]
The B2B buyer’s journey is a vital aspect of every B2B marketing strategy. Marketers and sales reps often commit the mistake of focusing more on just the sale than the buyer’s whole journey leading up to it. In this blog, we’ll understand the B2B buyer’s journey – what is it, and why is it important? […]
Digital marketing trends pop up now and then; while some of them disappear, a lot of others stick back in the market making new records. Since 2020, the time has been unfortunate in many ways and this ill-fortune is still persistent in the year 2021, but thanks to digital marketing it kept many businesses from […]
Marketing has been on the table for years, and with the boom in digitization, we got to the next level – Digital Marketing Services. With the years of experience, the one thing we learned is that marketing is all about audience and opportunity. In order to make the best out of these latest trends, one […]
