With each passing day, advertisements on digital platforms are getting exciting & competitive in nature! Marketers rely on new-age business models to create a niche customer base & optimize ROI. One of the most popular online advertising strategies that have become the preferred choice of marketers is PPC (Pay-per-Click).
Did you know that 74% of brands rely on PPC marketing & 79% of marketers design saleable PPC campaigns? PPC advertising has gained prominence as a digital marketing tool to increase leads, drive sales & enhance brand recognition. However, hiring a capable PPC management company is a smart way to ensure maximum output from your paid campaigns. This guide offers a comprehensive study of how to choose the right PPC Management Company for your business. Let’s get started!
Table of Content
- PPC management
- Why do we need a PPC management company?
- Factors to consider while selecting a PPC management agency
- Benefits of having an experienced PPC management company
PPC Management: Before highlighting the need for a PPC agency, determining the worth of investing in PPC is crucial. As per reports, search ads grew by 5.9% in 2020, when the global business was almost at a standstill. Across the globe, companies have spent over $110 billion on PPC ads to generate revenue. Google pay-per-click ads dominate the online advertising business, with a conversion rate of 200 percent. A distinctive advantage of PPC is that it shows only relevant results based on your surfing trends.
Why do we need a PPC management company?
There is no room for trial and error in today’s competitive corporate world. Managing a project from the start to the end is an exhaustive and time-consuming task. Moreover, a PPC advertising company brings in the required expertise that aligns with your business model.
Unlike traditional banners & classified ads, PPC ads call for continuous work even after setting up. PPC advertising includes large volumes of data, which means you have to be on your toes for sorting & monitoring the performance. Hiring a PPC management agency eliminates the chances of errors as they have an in-depth analysis of the competitors & the market. A PPC ad agency helps to outperform competitors & highlight your brand in the eyes of prospective clients.
Factors to consider while selecting a PPC management agency
Identifying business objectives is the first step before the agency takes over. A PPC agency is an expert team in executing PPC campaigns, but not your business! Before searching for the Best PPC management agency in Pune, aligning business goals is mandatory for every business. Every business – be it a startup, SBUs, or a large enterprise; has different objectives to achieve!
- Drive Sales
- Increase Brand Recognition
- Product Launch
Experience & Previous Associations: PPC campaign specialists have a lot to manage – keywords; Ad accounts, creating ads, budget, monitoring ads, & much more! Hiring an inexperienced PPC agency that does not have prior exposure to executing similar campaigns can be a disaster. Also, PPC management agencies are specialized in handling clients either from B2C, B2B, or both sectors. Select the one that can showcase previous analysis or case studies that helps them to understand the new business.
Knowledge of Keywords: Selecting the right keywords plays a crucial role in evaluating the success of a PPC campaign. Since the avg. monthly searches & the bid amount is highest for generic keywords; creating customized keywords is the key.
Knowledge of short or long-tail keywords is crucial while implementing SEO strategies. Creating a database of negative keywords is also an activity of the PPC agency that helps to avoid irrelevant clicks.
Conversion Tracking: The ultimate objective of hiring a top PPC management company is to boost sales through online marketing. Aside from AdWords, keywords, and traffic, one of the responsibilities of a PPC agency is conversion tracking. It enables the campaign manager to understand the process after a customer interacts with the ad and converts. In-depth analysis of the AdWords reports, market insights, & changes in management tools – PPC agency does everything for you!
Structured Campaigns & Following Trends: Did you know Google changes its search algorithm around 500 times a year? Setting the ad campaign as per the latest updates is how the PPC management agency showcases its expertise & proficiency! Another aspect of hiring the best PPC agency is that they know about creating structured campaigns.
Often campaigns do not perform due to overlapping keywords, unstructured content, or irrelevant data. PPC management company designs structured campaigns that add in better visibility & attract relevant clicks.
Benefits of having an experienced PPC management company
- Data-Driven Approach
- Transparent Process
- Induction of Standard Process
- Enhancement of Business Goals
If you have read till here, you have an idea how to choose the right PPC Management Company for your business. Right from the word go, the PPC model gives you a clear picture of the revenue earned against the amount you have spent! Clients need to understand the purpose behind hiring a PPC management company. Selecting a PPC agency is not an easy task as both parties have to understand the scope & requirements. Once you are settled with the approach & objectives, hiring a PPC agency starts giving you revenues.