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Fast India

Digital Marketing Solution for FastIndia - A fast-growing delivery start-up
About Client

FastIndia Private Limited is a modern-day business that is striving to provide online customer services. The company is based in Bilaspur, Chhattisgarh, India, and offers home delivery services & logistics services in various cities of Chhattisgarh. The home delivery services offered by the company include home delivery of groceries, dairy products online delivery, medicine home delivery, and online food delivery from popular retail stores Big Bazaar, Apollo Pharmacy, Jio Mart, etc.

Client’s Goal

As a fast-growing startup, FastIndia Private Limited has its eyes on the goal to become one of the leading brands in the Consumer Service industry. It is striving to provide home delivery services through its home delivery app to offer customers a safer, quicker, and modernized shopping experience. They are providing free home delivery services for daily essentials, groceries, medicines, dairy, and also online food delivery from various outlets.

In the current situation when people are locked in their homes, the FastIndia app is looking to expand themselves and provide their services to more and more customers so they can stay safely put in their homes while a delivery person will get their necessities for them. To complete this vision and reach every household in India, FastIndia wants to increase its brand awareness and employ more warriors to be out there delivering needs and happiness to the customers.

Until now, FastIndia Private Limited has been deploying solutions that were good but not able to achieve desired results. There were many issues that posed hurdles in their expansion Viz. monetary issues, physical barriers, and health-related challenges. They weren’t able to create apt brand awareness about their home delivery service and were falling behind to present the job opportunities of their program to the target audience. They wanted to expand their business and reach more customers throughout India.

As a fast-growing startup, FastIndia Private Limited has its eyes on the goal to become one of the leading brands in the Consumer Service industry. It is striving to provide home delivery services through its home delivery app to offer customers a safer, quicker, and modernized shopping experience. They are providing free home delivery services for daily essentials, groceries, medicines, dairy, and also online food delivery from various outlets.

In the current situation when people are locked in their homes, the FastIndia app is looking to expand themselves and provide their services to more and more customers so they can stay safely put in their homes while a delivery person will get their necessities for them. To complete this vision and reach every household in India, FastIndia wants to increase its brand awareness and employ more warriors to be out there delivering needs and happiness to the customers.

Until now, FastIndia Private Limited has been deploying solutions that were good but not able to achieve desired results. There were many issues that posed hurdles in their expansion Viz. monetary issues, physical barriers, and health-related challenges. They weren’t able to create apt brand awareness about their home delivery service and were falling behind to present the job opportunities of their program to the target audience. They wanted to expand their business and reach more customers throughout India.

Proposed Solution

FastIndia shared their present business challenges and future goals with Mindpool Technologies. As the standard procedure at first, we executed diligent research and discussion within our team. We understood that in the current pandemic situation it is a good opportunity for the home delivery services to grow and expand and help people in need throughout India. At the same time, it will be tough to reach the correct candidates and enlist them as delivery person with manual efforts. So it was a given that the key to success for such a business model in the current time is to go digital. We proposed digital marketing solutions for reaching out to customers, new employees, and new business partners. We provided a complete digital strategy encompassing social media marketing, content marketing, online marketing strategy, paid ads through google ads campaign, etc. to boost brand awareness, conversion rate, app promotion, and promotion of job opportunities.

Then we assessed the requirements and built a multi-dimensional digital marketing solution that offered the best, quick, and cost-effective solution.

  1. Online Marketing StrategiesWe enforced a well-planned online marketing strategy of efficient use of paid ads, online advertising, app search optimization for business, content marketing strategies, local search optimization, and deploying effective ad campaigns.
  2. Brand Awareness StrategiesWe worked with effective brand development strategies to increase brand awareness & provided FastIndia a digital game plan to maximize reach to potential consumers & boost conversion rate efficiently.
  3. Job Promotion SolutionsTo get more job applicants we employed social media promotion campaigns on LinkedIn and Facebook. We also eased the hiring process by shifting it to be carried out digitally.
  4. Social Media Marketing SolutionsTo boost the brand awareness and promote app downloads we deployed a robust social media marketing strategy via refined Facebook promotion, Instagram promotion, and Social Media Promotion on LinkedIn. We used targeted campaigns such as custom audience, look-a-like audience, placement targeting, etc.

We empathized with the client’s cruciality and yearning for evident & rapid results. Mindpool Technologies worked staunchly to launch the campaign. Our hard work paid off as we started delivering the initial results to FastIndia from the second week of the campaigns. We were also able to increase the app downloads four-fold within a short time of a month and brought a huge flow of job applicants. With effective digital marketing solutions for home delivery service startups, We were able to digitalize the hiring process and boosted the brand awareness of FastIndia Private Limited in an innovative, up-to-date, and cost-effective manner that helped them to overcome the challenges and abled them to expand their horizon and serve more communities.

Results after Implementation
  1. Maximized reaches with the lowest cost.
  2. Boosted brand awareness across Chhattisgarh.
  3. Doubled the FastIndia App Download.
  4. Efficient Recruitment with the help of Digital Marketing.
Technologies Used

Mindpool Technologies used various systems of ingenious strategies Viz. brand development strategies & digital marketing strategies, along with using technologies and services such as social media marketing, content marketing & google ads campaign to provide FastIndia Private Limited with needed brand awareness, increased app downloads, and promoting job opportunities for the position of the delivery person.

  1. Digital Marketing Strategies & Services were used to boost the company’s exposure at considerably less cost.
  2. Content Marketing Strategies used by us helped FastIndia to reach the target audience effectively.
  3. Social Media Marketing enhanced the company’s reach through Facebook promotion, LinkedIn promotion, and Instagram promotion.
  4. Online advertising for business through paid ads services like Google ads campaign further enhanced the brand awareness, conversion rate, and app downloads.

Customer Testimony

Happy and Satisfied with our project delivery, this is what the Client had to say about Mindpool Technologies:

“We received quick, effective, and cost-efficient support from Mindpool for our issues & queries.”

“Working with Mindpool Technologies has been an amazing experience for us, they indeed know what they are doing and they get it done elegantly & efficiently.”

“We are amazed by the efficiency shown by Mindpool on our project and are delighted with the results. We will be looking forward to any future opportunity to work with Mindpool again.”