Unboxing Search Engine Optimization
You might have always heard that SEO is crucial for every business, but have you ever thought about how SEO works? In simplest terms, optimizing a piece of content that helps search engines rank it higher on related keywords is SEO. Search engines like Google, Yahoo, and Bing crawl websites to check the content as per the input of the users.
To determine the best SEO strategy for increasing the traffic of the website, businesses need to understand the core functionality. Did you know that Google uses more than 500 parameters to evaluate content and rank it accordingly?
Relevance of Organic Traffic in 2022
As the digital space gets competitive with each passing year, ranking up on search engines has become the need of the hour! Ad campaigns, promotions, and adverts are paid tasks, and this is where organic traffic makes the biggest difference and impact! The perfect example would be a user searches for a specific query and your website comes in the ranking for that product or service.
Effective SEO Techniques in 2022 and Why it’s Important?
Reports reveal that 75 percent users never go beyond the first page of search results! With this much competition, having a set of robust SEO techniques in 2022 is something imminent. Once you have covered the basics, implementing advanced SEO techniques is needed to take your site to the next level.
Now that we understand the relevance and impact of SEO techniques, the immediate question is – what are SEO techniques? If you are planning early for the next year, we introduce you to the top 10 effective SEO techniques in 2022.
Voice Search Optimization
In the US alone, around 40 percent of internet users use voice commands, which is likely to grow in 2022! The advent of smart virtual assistants like Alexa, Siri, Bixby, Google, and others has scaled up the volume of voice-enabled searches.
Having long-tail and location-based keywords alongside having a conversational tone on the website is how you optimize voice search.
Check Meta Titles to Optimize CTR
Quite often people notice the meta titles and descriptions mentioned on the website. Therefore, putting keywords in meta titles helps a lot in ranking higher on SERPs. While meta titles are 60 characters long, descriptions vary between 150 to 160 characters. The keyword-rich title helps Google to understand the content of the webpage.
The reputation of a website has become a key aspect for Google and the EAT (Expertise – Authoritativeness – Trustworthiness) theory explains the logic! The authenticity & credibility of a website is judged by reviews, ratings, customer feedback, and more.
A smart way to highlight all your accreditations, awards, and ensure the website has quality updated content. Even if you receive feedback, reply to it with professionalism.
Long content (above 3k words) tends to get more traffic than short-form content – however, keeping users engaged is the key! Creating buyer personas has become an integral part of SEO in 2021 and will continue to be the same.
If presented in the right way, the target audience finds it quite appealing. Also, while mentioning stats, mention the source that makes the content more authentic.
Focus on Video Content
If you are wondering as to how to use SEO to increase traffic, we have a sure shot answer for you – video optimization! Add a few relevant keywords and hashtags that help the content reach to the targeted audience. Giving a user-friendly introduction to your channel can help to gain organic traffic in a big way.
A study reveals that every 39 seconds, there is a hacker on the web. The ideal way to protect your website and content is by enabling the HTTPS protocol for your website. Even Google counts your encrypted website on the good side and gives a minor SEO boost to the site.
Enhancement of Technical SEO
Alongside enriching the content, emphasizing the technical aspects of SEO will be an upcoming trend in 2022. Right from optimal content per page to crawl rate and page speed ratio – everything plays a dominant role. Ensure that redirects, backlinks, and URL structures are in place to drive organic traffic in 2022.
Focus on Local SEO
If you are a local business owner, consider adding local keywords while writing the meta descriptions! Google algorithms can boost your page in local search results, only if the location is clearly mentioned. Adding your name, contact, address on the website and using GMB adds authenticity to your local business.
Google has various elements to highlight organic content and snippets are one of them! It displays one snippet per page so the content inside must be crisp, effective, and to the point. Schema markup is another useful way to enhance the effectiveness of your snippet.
Mobile Responsive Website
Smartphones are playing a decisive role in today’s digital marketing space! As per the latest updates from Google, mobile speed will be a significant ranking factor soon. Businesses should consider developing a mobile-first version and then align it with other platforms.
Read: What is Organic Marketing? How does it work?
In 2022, people and personalized experiences will be at the core of every SEO technique! Focusing on developing quality content that relates to the target audience will be the key. While managing a business, you must be aware of the changes that will help you prepare for the challenge ahead.
Source: 10 Effective SEO Techniques to Drive Organic Traffic in 2021